{
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    "generated_at": "2026-08-14T07:40:21+00:00",
    "entity": {
        "id": "business:2375",
        "type": "LocalBusiness",
        "name": "The Wilma (Missoula, MT)",
        "description": "The Wilma in Missoula, MT is a stunning historic concert hall on S Higgins Ave hosting live music, comedy, and events. Rated 4.7 stars.",
        "url": "https://the-wilma-missoula-mt.doozer.site",
        "telephone": "(406) 830-4640",
        "address": "131 S Higgins Ave Ste 2-1, Missoula, MT 59802, USA",
        "city": "Missoula",
        "state": "MT",
        "geo": {
            "lat": 46.8695107,
            "lng": -113.9958818
        },
        "niche": "live_music_venue",
        "category": "",
        "rating": 4.7,
        "review_count": 1199,
        "hours": []
    },
    "services": [],
    "services_text": "The Wilma hosts an eclectic calendar of live concerts, comedy shows, film screenings, private events, and special performances that rotate throughout the year. The main floor offers general admission standing for high-energy shows, while the balcony seating provides elevated views and a slightly more relaxed vantage point. Front-row balcony seats, in particular, have become a fan favorite for their combination of proximity and perspective.\n\nMultiple full-service bars are positioned throughout the venue so you spend less time in line and more time enjoying the show. The layout is designed for\u2026",
    "areas_served": [
        "Missoula, MT"
    ],
    "faqs": [
        {
            "question": "Where is The Wilma located?",
            "answer": "The Wilma is located at 131 S Higgins Ave, Suite 2-1, in downtown Missoula, MT 59802. It sits right on the main corridor of South Higgins Avenue, easily accessible on foot from most of downtown."
        },
        {
            "question": "Who books and promotes events at The Wilma?",
            "answer": "All events at The Wilma are presented by Logjam Presents, Montana's leading independent concert promoter. You can find the full upcoming events calendar at logjampresents.com."
        },
        {
            "question": "Are there good seats throughout the venue, or should I aim for a specific section?",
            "answer": "Reviewers overwhelmingly say there is no bad seat at The Wilma. The venue is intimate enough that sightlines are strong from the floor and throughout the balcony. Front-row balcony seats on either side are especially popular for the elevated perspective they offer."
        },
        {
            "question": "Is there a bar inside The Wilma?",
            "answer": "Yes, The Wilma has multiple full-service bars positioned throughout the venue. The layout is designed for efficient traffic flow so you can grab a drink without losing your spot or missing part of the show."
        },
        {
            "question": "Can The Wilma be rented for private events?",
            "answer": "Yes, the venue is available for private events. Its historic character, built-in production capabilities, and central downtown Missoula location make it a compelling choice for corporate events, film screenings, and special celebrations. Contact Logjam Presents through logjampresents.com for event inquiries."
        },
        {
            "question": "What kinds of events does The Wilma host?",
            "answer": "The Wilma hosts a broad range of events including national and regional concerts, comedy shows, film screenings, and private functions. The calendar spans multiple genres and formats throughout the year."
        },
        {
            "question": "How is the parking and entry experience at The Wilma?",
            "answer": "The venue is located in downtown Missoula with street parking and public lots nearby. Reviewers specifically note that entry and exit flow is well-managed by staff, making even sold-out shows feel smooth and stress-free."
        }
    ],
    "events": [
        {
            "name": "Osees",
            "date": "2026-09-05 22:00:00",
            "category": "Music",
            "ticket_url": "https://www.ticketmaster.com/osees-missoula-montana-09-05-2026/event/1E006381CD1B8703"
        },
        {
            "name": "Paper Flowers",
            "date": "2026-09-11 22:00:00",
            "category": "Film",
            "ticket_url": "https://www.ticketmaster.com/paper-flowers-missoula-montana-09-11-2026/event/1E006498E2048E77"
        },
        {
            "name": "Waylon Wyatt - Dustpiles World Tour",
            "date": "2026-09-14 22:00:00",
            "category": "Music",
            "ticket_url": "https://www.ticketmaster.com/waylon-wyatt-dustpiles-world-tour-missoula-montana-09-14-2026/event/1E0064FB8F277B92"
        },
        {
            "name": "Broad Comedy",
            "date": "2026-09-24 22:00:00",
            "category": "Arts & Theatre",
            "ticket_url": "https://www.ticketmaster.com/broad-comedy-missoula-montana-09-24-2026/event/1E0064ABA9FC86DE"
        },
        {
            "name": "Brian Posehn",
            "date": "2026-09-30 22:00:00",
            "category": "Arts & Theatre",
            "ticket_url": "https://www.ticketmaster.com/brian-posehn-missoula-montana-09-30-2026/event/1E0064E214C7B460"
        },
        {
            "name": "Emo Nite",
            "date": "2026-10-09 22:00:00",
            "category": "Music",
            "ticket_url": "https://www.ticketmaster.com/emo-nite-missoula-montana-10-09-2026/event/1E006503DEAC1791"
        },
        {
            "name": "Cameron Whitcomb - Kingdom of Fear Tour",
            "date": "2026-10-10 22:00:00",
            "category": "Music",
            "ticket_url": "https://www.ticketmaster.com/cameron-whitcomb-kingdom-of-fear-tour-missoula-montana-10-10-2026/event/1E0064A7C051C505"
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        {
            "name": "Fruit Bats",
            "date": "2026-10-15 22:00:00",
            "category": "Music",
            "ticket_url": "https://www.ticketmaster.com/fruit-bats-missoula-montana-10-15-2026/event/1E006474E661C51E"
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        {
            "name": "Shakey Graves  - Fondness, Etc.  Tour",
            "date": "2026-10-23 22:00:00",
            "category": "Music",
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        {
            "name": "ZOLTAN KASZAS: WORLDWIDE(ish) TOUR",
            "date": "2026-10-24 21:00:00",
            "category": "Arts & Theatre",
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        }
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